Taking reactive decision making (realm of 'art' of experience) to the proactive ( realm of 'science') science of data analytics driven decision support
Sherlock Holmes (courtesy from the BBC fictional series SHERLOCK http://www.thescienceofdeduction.co.uk/) states: “This is what I do: 1. I observe everything. 2. From what I observe, I deduce everything. 3. When I've eliminated the impossible, whatever remains, no matter how mad it might seem, must be the truth.” Data modelling also
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